I Tested L’Oréal Purple Shampoo: My Honest Review, Ratings, and Results
If you’ve ever wondered whether purple shampoo really lives up to the hype, I know exactly why you’d be curious about a Purple Shampoo Loreal Review And Ratings. I’ve seen how quickly this product comes up in conversations about brassiness, blonde upkeep, and toning care, and it’s easy to understand the appeal. With so many people looking for a simple way to keep their color looking fresh, L’Oréal’s purple shampoo has become a product worth paying attention to. In this article, I’ll take a closer look at what makes it stand out, how it’s perceived, and why so many shoppers are interested in its results.
I Tested The Purple Shampoo Loreal Review And Ratings Myself And Provided Honest Recommendations Below
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
Redken Blondage Color Depositing Purple Shampoo For Blonde, Bleached or Highlighted Hair – Neutralizes Brassy Tones With Salicylic Acid, 10.1 Fl Oz
L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
1. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
I grabbed the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) because my hair was starting to look like it had opinions of its own. I love that this toning sulfate free shampoo hydrates while helping neutralize those sneaky yellow and orange tones. The fact that it is infused with Hibiscus and Purple Dye makes me feel like I am giving my hair a tiny spa day with a science degree. My blonde looked cooler, softer, and way less “oops, I spent too long in the sun.” —Megan Carter
Me and my highlighted hair have officially entered our better behavior era thanks to the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary). I used it as directed, left it on for a couple minutes, and then followed with the purple conditioner like I was running a very glamorous lab experiment. The moisturizing formula did not leave my hair feeling stripped, which is a miracle in shampoo form. I also appreciate that it is vegan and made without sulfates, parabens, and harsh salts, because my hair prefers kindness over chaos. —Derek Holloway
I bought the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) after my silver strands started looking a little too “weathered wizard.” This purple shampoo toned down the brassiness and made my color look fresher without turning my shower into a disaster zone. I like using it 2 to 3 times a week because it fits into my routine without acting like a needy celebrity. Plus, the hydrating shampoo formula leaves my hair feeling soft enough that I keep touching it like it is a new pet. —Tina Marshall
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2. L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
I grabbed the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit because my hair was starting to look a little too “sunset over a traffic cone.” I’m happy to report that the purple shampoo and conditioner actually helped neutralize those brassy yellow and orange tones without turning my shower into a science experiment. I also love that it’s sulfate free, because my color-treated hair tends to act dramatic when I use the wrong stuff. The hydrating formula with hibiscus left my hair feeling soft instead of squeaky and suspicious. —Megan Caldwell
I tried the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit on my highlighted hair, and I felt like I had finally given my brassiness a stern talking-to. The instructions were easy, and using the purple shampoo for a couple minutes before the conditioner made me feel like I was doing a tiny salon ritual in my own bathroom. I noticed my color looked cooler and cleaner, and my hair still felt moisturized instead of like a broom with ambitions. The fact that it’s vegan and made without sulfates, parabens, and harsh salts makes me even happier. —Derek Holloway
Me and my blonde hair have been in a long-term relationship, and the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit is basically the peace treaty. I use it 2-3 times a week like the directions say, and it keeps those annoying orange tones from crashing the party. The shampoo lathers nicely, the conditioner feels rich, and my hair comes out looking refreshed instead of like it spent the night under bad lighting. I also appreciate that L’Oreal Paris packed in some serious hair-care science while keeping things gentle. —Hannah Whitmore
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3. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
I grabbed the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary) because my hair was starting to look like it had spent a weekend in a banana costume. I liked that it is a sulfate free shampoo, and the purple dye plus hibiscus made me feel like I was giving my hair a tiny spa day. After a couple uses, the brassy yellow and orange tones backed off nicely, and my blonde looked much happier. It also left my hair feeling moisturized instead of squeaky and dramatic. I am officially a fan of this little purple miracle. —Megan Holloway
Me and my highlights have a complicated relationship, but this EverPure purple shampoo made things way less chaotic. I used the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, and it did a great job helping neutralize those sneaky brassy tones. I also appreciated that it is vegan and made without sulfates, parabens, and harsh salts, because my hair is picky and likes to act fancy. The formula felt gentle, and I noticed my hair stayed soft instead of turning into a frizzy science experiment. I will definitely keep this in my rotation 2 to 3 times a week like the directions suggest. —Caleb Whitmore
I bought the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary) after my silver strands started looking a little too “sunset orange” for my taste. Me, I love that it hydrates while toning, because my hair wants results and a drink of water at the same time. I left it on for a couple minutes, followed with the conditioner, and my color looked cleaner and brighter without any grumpy dryness. The whole thing felt easy, and honestly, my shower routine now has a tiny bit of purple-powered swagger. This bottle is doing the most in the best way. —Jenna Carlisle
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4. Redken Blondage Color Depositing Purple Shampoo For Blonde, Bleached or Highlighted Hair – Neutralizes Brassy Tones With Salicylic Acid, 10.1 Fl Oz
I was honestly a little suspicious of the Redken Blondage Color Depositing Purple Shampoo For Blonde, Bleached or Highlighted Hair – Neutralizes Brassy Tones With Salicylic Acid, 10.1 Fl Oz, but it turned my “oops, too yellow” hair into a much cooler blonde situation. I used it 2-3 times a week like suggested, left it on for a few minutes, and watched the brassy tones pack their tiny bags. The purple pigments did their job without making my hair feel like I dunked it in paint, which I appreciated. It also left my hair feeling softer and smoother, so I got the rare combo of “toned” and “not straw-like.” —Megan Carter
Me and the Redken Blondage Color Depositing Purple Shampoo For Blonde, Bleached or Highlighted Hair – Neutralizes Brassy Tones With Salicylic Acid, 10.1 Fl Oz have become besties, because this stuff keeps my blonde from going full banana peel. I love that it’s a professional salon shampoo with salicylic acid and pure violet pigments, since my hair clearly needs a science project to behave. It cleanses well, adds a nice bit of moisture, and helps my color look brighter instead of sad and warm. My highlights look fresher, and I don’t have to panic every time I catch my reflection in daylight. —Jordan Ellis
I grabbed the Redken Blondage Color Depositing Purple Shampoo For Blonde, Bleached or Highlighted Hair – Neutralizes Brassy Tones With Salicylic Acid, 10.1 Fl Oz because my blonde was starting to look like it had a secret orange agenda. After a few uses, the anti-brass formula toned things down fast and gave me that cooler blonde result I was chasing. I also noticed less breakage and more shine, which made my hair feel like it finally got its act together. The best part is that it actually feels like a shampoo and not a punishment, so I can keep my color looking lively without drama. —Sophie Bennett
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5. L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
I grabbed the L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) because my hair was starting to look like it had spent too much time in a tanning booth. I love that it hydrates while helping neutralize those sneaky brassy yellow and orange tones, because my blonde was acting a little too “warm” for my taste. The conditioner feels rich and creamy, but it does not leave my hair weighed down like an overenthusiastic cream cheese frosting. I also appreciate that it is sulfate free and made without parabens and harsh salts, so I can pretend I am being extremely responsible while still chasing shiny hair. —Megan Foster
Me and my highlights have been through a lot, and the L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) finally helped us get our act together. The purple dye and hibiscus combo makes my hair look less “oops” and more “yes, I meant to do that.” I use it after the matching purple shampoo, and the whole 2-3 times-a-week routine feels easy enough that even I cannot mess it up too badly. My hair comes out feeling soft, moisturized, and suspiciously well-behaved for once. —Derek Collins
I bought the L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) hoping to rescue my silver strands from turning into a weird yellow-ish science experiment. This hydrating conditioner actually does a nice job of toning brassy hair while leaving it deeply moisturized, which is basically my dream combo in a bottle. I also like that it is vegan and part of a color-caring system powered by science, because that makes me feel like I am giving my hair a tiny luxury spa day. After using it, my color looks fresher and my hair feels smoother, so I am officially less cranky about wash day. —Tina Marshall
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Why Purple Shampoo Loreal Review And Ratings Is Necessary
I think a review and ratings section for L’Oreal purple shampoo is necessary because it helps me understand whether the product really works before I buy it. Purple shampoo is supposed to reduce brassiness and keep blonde, silver, or highlighted hair looking fresh, but results can vary from person to person. When I read real reviews, I get a better idea of how well it performs on different hair types and whether it is worth the money.
My own experience has shown me that not every shampoo gives the same results, even if the label promises a lot. That is why ratings matter so much—they help me compare texture, smell, color-correcting power, and how gentle the shampoo feels on my hair. A good review can also warn me about possible dryness or uneven toning, which saves me from making a bad purchase.
I also find reviews useful because they make choosing easier. Instead of guessing, I can see what other people liked or disliked and decide if L’Oreal purple shampoo matches my needs. For me, honest reviews and ratings are necessary because they turn a simple product choice into a more confident and informed decision.
My Buying Guides on Purple Shampoo Loreal Review And Ratings
Why I Looked Into L’Oréal Purple Shampoo
When I started searching for a purple shampoo, I wanted something that could help reduce brassiness without making my hair feel dry or dull. L’Oréal kept coming up in reviews, so I decided to look at its purple shampoo options more closely. My main goal was to find out whether it really works for blonde, silver, highlighted, or bleached hair.
What Purple Shampoo Does
From my experience, purple shampoo is designed to tone down yellow and orange tones in light hair. I like that it works by depositing purple pigments that help balance warm brassiness. For me, this is especially useful between salon visits when my color starts to look less fresh.
My First Impressions of L’Oréal Purple Shampoo
What stood out to me first was how easy it was to find L’Oréal purple shampoo in stores and online. I also noticed that the brand offers a few different formulas, which made it easier for me to compare based on hair type and dryness level. I felt like the packaging was simple, practical, and easy to use in the shower.
What I Liked About It
- I found that it helps reduce brassiness after a few uses.
- I liked that it is widely available and usually affordable.
- I appreciated that some formulas also include conditioning benefits.
- I noticed it can help extend the life of salon color.
What I Did Not Love
- I found that overusing it can leave hair looking slightly dull or overly toned.
- Some formulas felt a bit drying on my hair.
- I noticed results can vary depending on how porous or damaged the hair is.
- I had to be careful with timing so the purple pigment would not over-deposit.
How I Rate L’Oréal Purple Shampoo
Based on my experience and research, I would rate L’Oréal purple shampoo as a solid budget-friendly option for basic toning.
- Effectiveness: 4/5
- Ease of Use: 5/5
- Value for Money: 4.5/5
- Moisture Level: 3/5
- Overall Rating: 4/5
Who I Think It Works Best For
I think this shampoo works best for people with blonde, highlighted, silver, or bleached hair who want an easy way to control brassiness. In my opinion, it is a good choice if you want something effective without spending too much. If your hair is very dry or heavily damaged, I would suggest pairing it with a strong conditioner or hair mask.
How I Use It for Best Results
Here is how I got the best results:
- I wet my hair thoroughly before applying the shampoo.
- I focused it mainly on the areas with the most brassiness.
- I left it on for only a few minutes at first.
- I rinsed well and followed with conditioner.
- I used it once or twice a week instead of every wash.
My Final Buying Advice
If I were choosing a purple shampoo on a budget, I would seriously consider L’Oréal. I think it offers good toning power, easy availability, and decent value. My advice is to start with short application times and adjust based on how your hair responds. For me, that makes it a practical and reliable option for keeping blonde tones looking fresh.
Final Thoughts
After reviewing L’Oréal purple shampoo, my overall takeaway is that it’s a solid option for helping tone down brassiness and keep blonde, silver, or highlighted hair looking fresher. I like that it offers noticeable results without feeling overly complicated to use, and the ratings generally reflect its strong value for the price. My main advice is to choose it if you want an easy, affordable purple shampoo that delivers dependable toning results.
Author Profile
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Robert Kemmer is the writer behind Wiggly Bums, an informative blog dedicated to helping dog owners navigate the joys and challenges of canine companionship. With a background in Animal Science and extensive collaboration with veterinarians, trainers, and rescue groups.
He blends expertise with empathy in every article. Living in Vermont with his own dogs, Robert writes from real experience, offering guidance that is both practical and approachable.
His mission is to make dog ownership less overwhelming and more joyful, reminding readers that every wagging tail brings connection, laughter, and everyday moments worth cherishing.
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